Business Development & Management
Business development and management can be summed up in the simplest terms as the concepts, actions, and pursuits that improve a company. This entails raising sales, expanding the business, improving profitability through forming strategic alliances, and making strategic business choices.
- Establishing strategic alliances for future business expansion and taking into account prospective
business partners; - Examining their current markets and development prospects.
- Enhancing brand recognition with a solid business plan
Business development essentially entails making strategic decisions based on a realistic evaluation of all potential changes and their effects. It seeks to enhance the overall business prospects, which underpin the operation of the various business units, through fresh concepts and activities. Sales, marketing, and partnering are not involved.
